You can't but you CAN change the name of Recycle Bin!

1. Open Regedit (select Run in the Start menu and enter regedit in the text box).
   
2. Left click the + sign beside "HKEY_CLASSES_ROOT" and locate CLSID (the Class ID option). Scroll down to the {645FF040-5081-101B-9F08-00AA002F954E} key and click the folder.
3. In the right-hand window, double-click (Default), and change the name from Recycle Bin to whatever you prefer.
   
4. Click OK
   
5. You can also change the Tip Info as well if you like. Double click on tip info in the right hand window and change the text to anything you would like. Tip Info is brought up when you hover on the Recycle Bin icon on your desktop and it gives you a brief description of what the recycle bin is about (Make it something entertaining)
   
6. Click OK.
   
7. Exit Regedit.
8. To make the new name take effect, click once anywhere on the desktop, then press the F5 key.